Ogake Mosomi |
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What is your background? I have always been interested in creativity, I studied fashion at the University for the Creative Arts (Rochester), and then a Masters in Marketing. After that I worked at two bridal companies briefly, Antonia Pugh-Thomas and Jenny Packham as a graduate. I moved back to Kenya in 2010 to start my own business creating custom-made clothing and accessories. We now specialize in creating Bespoke Bridal gowns.
Who is your typical client? My typical client is upper middle class to upper class, mostly professionals(majority of my clients are doctors for example) who are pretty well read and traveled, and are looking for a well made, stylish garment that is on trend. My clients are mainly between the ages of 25-45, and are planning their weddings. They spend time online, and will want something that matches to international standards.
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Copyright © Ogake Mosomi
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Copyright © Ogake Mosomi
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What 3 words would you use to describe your style/design work? I love simple cuts and details which accentuate the feminine form. I also like to work with surface detailing such as beadwork, dyeing, painting, applique etc. My bridal style is non-traditional, we are known for playing with color, and slightly more risqué styles when we create our own collections. What are your ambitions? To be on of the go-to, and most desirable brands for all things bride/ bridal party in Africa, providing fashionable gowns, convenience, but also creating memorable experiences. Also to be a thought leader in the fashion design space, and in the bridal space. |
Copyright © Ogake Mosomi
What has been your biggest career achievement? Branching out into bridal was a big thing for me. Being able to run my business exclusively on wedding gowns seemed unfathomable in a market rife with Chinese imports, and where local design was not highly desirable.
What advice would you give to a designer just starting out in Kenya? Starting out in Kenya, be consistent, be resilient and always strive to do better than the average designer. Do more, fight to be more. Also, training is very important for designers. Being self-taught is admirable, but going from there and ensuring you get appropriate skills and always seek to improve yourself, will elevate your craft and enable you to be noticed in a very competitive market. Lastly, collaborations are important. Make friends with people who will be an asset to your business, can provide sound advice, but also people you can do projects with because it is an expensive business. Have friends that you can leverage on- photographers, artists, lawyers, accountants etc.
What advice would you give to a designer just starting out in Kenya? Starting out in Kenya, be consistent, be resilient and always strive to do better than the average designer. Do more, fight to be more. Also, training is very important for designers. Being self-taught is admirable, but going from there and ensuring you get appropriate skills and always seek to improve yourself, will elevate your craft and enable you to be noticed in a very competitive market. Lastly, collaborations are important. Make friends with people who will be an asset to your business, can provide sound advice, but also people you can do projects with because it is an expensive business. Have friends that you can leverage on- photographers, artists, lawyers, accountants etc.
Copyright © Ogake Mosomi
