This episode is a conversation with Ken Kweku Nimo. Ken is a designer, brand strategist researcher and author of the book Africa in Fashion. Ken is based in Ghana but has also worked in South Africa. In this podcast we discuss Ken’s experience as a brand strategist, his research on African luxury fashion brands, and his journey writing the book Africa in Fashion. We also go deeper into the idea of luxury and draw out some connections between his work and the research we have carried on lead firms in the African fashion industry.