AFRICA FASHION FUTURES
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  • HUB
  • King's Together Project
    • Aims
    • People & Partners
    • Nigeria >
      • Updates
    • Kenya
  • Podcast
    • Episode 1: Shweshwe and small business development
    • Episode 2: Africa in Fashion
    • Episode 3: Africa Fashion Week
  • Exhibition
  • NEWS

Episode 2: africa in fashion

Africa in Fashion with Ken Kweku Nimo

This episode is a conversation with Ken Kweku Nimo.
Ken is a designer, brand strategist researcher and author of the book Africa in Fashion. Ken is based in Ghana but has also worked in South Africa.

In this podcast we discuss Ken’s experience as a brand strategist, his research on African luxury fashion brands, and his journey writing the book Africa in Fashion. We also go deeper into the idea of luxury and draw out some connections between his work and the research we have carried on lead firms in the African fashion industry. 
Show Notes
Book: Africa in Fashion: Luxury, Craft and Textile Heritage by Ken Kweku Nimo
Website: www.africainfashion.com
Research article: Appiah-Nimo, K., Muthambi, A. and Devey, R., 2023. Consumer-based brand equity of South African luxury fashion brands. Journal of Fashion Marketing and Management: An International Journal
Research article: Appiah-Nimo, K., 2019. Analysing the impact of operational challenges on value perceptions of South African luxury fashion brands. Journal of Design, Business & Society, 5(2), pp.169-192.
Book Chapter: Nimo, K.K. (2023). South Africa: A Snapshot of Contemporary Fashion Retail. In: Brooksworth, F., Mogaji, E., Bosah, G. (eds) Fashion Marketing in Emerging Economies Volume II. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. pp. 189-212
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Research article: England, L., Ikpe, E., Comunian, R. and Kabir, A.J., 2021. Africa Fashion Futures: Creative economies, global networks and local development. Geography Compass, 15(9), p.e12589.

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